El sol 2024 competition launches a brief with the collaboration of Malaga City Hall, with the goal of celebrating the city of Malaga as a destiny of high quality of life, the cultural, economic and technological epicenter of Andalusia.

In “Malaga te sonrie” the smile is at the center of our campaign.

Malaga a few years ago was voted the most smiling city in the world. This year, however, it dropped out of the ranking.

Credits: Jesus de la Rocha